Music Power

Think of a song. Any song that you have ever heard. How does it make you feel? What does it express? Whether you like the song or not, it has a rippling effect on you and all of society. Every song has a message – whether it has words or not – that changes how we think, how we see the world, and how we treat others. Listening to music is one half of the experience, but being able to play music yourself gives you the ability to change the world on a personal and collective scale. 

 

Making music allows you to speak the universal language that connects people on a global level. Journalist Daniel Pearl noticed the potential of music to bridge differences among people and wanted to make a difference in the world. Unfortunately, he was killed in 2002 but his message lives on through his father Judea Pearl and the Daniel Pearl World Music Foundation. Their message is simply about bringing the world together with expression through music. Anyone and everyone can experience music in their own way, but there’s also a mutual understanding in the emotions of music. You can relate and understand the emotions of anyone from next door to across the globe just by listening to some chords or notes. Not only is it a universal language, but the act of making music it’s self also brings people together. It is a beautiful thing to see people who would normally be enemies make music for and/or with each other. People who would normally be total strangers, colleagues, or friends can suddenly have a stronger bond with you while experiencing making music together. If even more people would speak this harmony of mankind (and in a wise way), we could improve a significant part of the world’s problems.

In addition to working miracles with the rest of the world, music can also do marvelous things to us on a personal level. Many people may believe that learning to play an instrument can be a waste of time and all play with no work – but it is just the opposite. In today’s society we are told mostly to do things that involve our left brain (see picture), while many people are often lacking in right brain function. Both hemispheres of the brain are equally important, and the brain functions optimally when both sides are being exercised. According to the Journal of Brain and Cognition, “musicians are particularly good at efficiently accessing and integrating competing information from both hemispheres...” According to the study, musicians are better at divergent thinking, thinking creatively, expressing themselves verbally, and have higher IQ scores than their non-musician counterparts. It has also been found that “music therapy” (and other forms of art therapy) can drastically help people of all ages with mental disorders such as depression, epilepsy, alzheimer's, and many others ailments. Many studies even show that music can improve athletic performance in children, and alleviate physical pain.

Before we decide to eliminate music programs from our schools in order to better fund "core" subjects, we need to realize what we’re doing. Learning music drastically helps with other subjects in school. Loads of studies have shown that children who participate in music programs show improved spatial-temporal skills, enhanced academic performance, more out-of-the-box thinking and better social skills. Yes, taking on an instrument often requires vast amounts of money, but if you work hard, the results are worth more than the money put in. When someone develops skills on a not-so-expensive instrument, then they can play even better when they get to play a higher quality instrument. Also, with the ability to play music, you have a potential way to make money with it. In the long run, the money put into learning music is completely worth the results that come out of it.

One reason many people don’t learn to play an instrument is because they think they lack the talent for it or they “just can’t do it”. Many (if not all) experts would agree that talent is often only an extremely small part of the equation, if any part – the rest is determination, passion, and practice. Practically anyone can play music if they put their mind to it. Music is a very human language, therefore not perfect with its beauty often in it’s “perfect imperfections”. Creativity is all about breaking the rules and as a result, all music is unique. Anyone can make music.

In addition, playing music is FUN. It can be the perfect emotional escape from reality and it can express your reality within you. Enjoying your music is key to staying passionate and on track.

You can speak music no matter who you are. By learning to express yourself through an instrument, you can give harmony to yourself and the whole world. On a mental level you can feel happier and smarter, and societal level, you can change the world. Every note, harmony, tone, and melody has a rippling effect. It’s all in your hands.

Sources:

http://www.danielpearl.org/index.html

http://en.wikipedia.org/wiki/Music_therapy

http://eric.ed.gov:80/PDFS/EJ682596.pdf

http://www.physorg.com/news142185056.html

http://teacher.scholastic.com/products/instructor/jan05_music.htm

http://www.ted.com/talks/benjamin_zander_on_music_and_passion.html

http://www.ted.com/talks/evelyn_glennie_shows_how_to_listen.html

The Art of Taking On a New Instrument

 Everyone would probably agree that music has huge power in our lives. It can change your mood, it can bring people together, and it can even give you a whole new level of awareness. Though to listening to others’ music can be incredible, being able to experience and express yourself through music on your own can be even more rewarding. By taking on the challenge of a new instrument, you can open yourself up to a whole new world!

I strongly believe that anyone can play music. If you have ever been told that you can’t, then keep on trying. Talent is only an extremely small part of the equation, while determination and hard work is the biggest. I have been playing piano for about eight years and violin for less than a year. I also like to diddle around some with guitar and singing. There are heaps of options when it comes to deciding on an instrument. Here are some of the infinite possibilities: accordion, agogo bells, bagpipes, banjo, baritone, bass drum, bassoon, bell, bongo, bugle, castanets, celeste, cello, chimes, clarinet, clavichord, conga drum, contrabassoon, cornet, cowbell, cymbals, double bass, dulcian, dynamo phone, euphonium, flugelhorn, flute, flutophone, french horn, glockenspiel, gongs, guitar, harmonica, harp, harpsichord, jaw harp, calliope, lute, mandolin, maracas, marimba, metallophone, musical box, oboe, ondes-martenot, orchestra bells, piano, piccolo, recorder, ride cymbal, saxophone, scraper, shawm, snare drum, sousaphone, steel drums, tambourine, tenor drum, trumpet, timbales, timpani, triangle, trombone, trumpet, tuba, ukulele, vibraphone, viola, violin, voice, xylophone, and zither. Things called “rules” are only subjective when it comes to playing music. Your possibilities are endless.

If you have already learned to play an instruments(s) than learning a new one will most likely come easier for you. You’ll have more experience with musicality, reading, theory, interpretation, etc. depending on what you’ve already learned. If it is your first time learning an instrument, then all the more adventure is welcome for you! 

When you start a new instrument, the first thing to do is explore the instrument and learn it’s physical mechanics. You may ask, “How do you explore an instrument?!?” Bang on it, blow into it, bow it, pluck it, scream it, or whisper it in any way imaginable. Some things in music cannot be taught by a textbook but merely by experimentation. Next, learn the parts of the instrument and how they function, learn how to do simple things that when practiced, can go into muscle memory. For example: with piano, learn scales and how to position your hands. For violin, learn how to bow. For voice, learn warm ups and scales, etc., etc. Basically learn the parts of the instrument and how they work, but in simple and realistic steps. Learning the mechanics of your instrument is key to being able to express yourself in sound.

One of the most useful attributes a musician can have is the ability to read. It allows you to not only play practically anything, but also to understand the subtleties that the composer intended. This is generally when you would need someone like a teacher to pass on this language to you. If you’ve already learned to read music for one instrument, then relating that knowledge to your new instrument will help you read faster. Often different instruments will have some new markings that are related to the instrument. The more you read, the more you can read. For example, one Summer my dad and I spent hours and hours rocking out and sight-reading tons of simple Beatles songs. After hours of practice, I could suddenly play more (not all) music right off of the page. It doesn’t matter exactly what you’re reading as long as you keep on trying.

On most occasions, practicing is the one and only way to enhance and expand your musicianship skills. The more you do something, the better you become at it – simple as that. According to conductor and music scholar Benjamin Zander (see video link below), the longer you have worked on a musical piece, the less you will have conscious impulses. The impulses become subconscious, rather than focusing on every single little detail. You gain the ability to make not only notes on a page or single movements of your fingers, but true expressive music.

Something to help you become a well-rounded musician is music theory, which gives you a better understanding of the behind-the-scenes science of music. Learning music theory can help you understand what is being expressed by a composer (which later helps you express yourself in many ways), it teaches you the mechanics of how music works and how it’s come to be, and it helps refine your listening skills.

Last and most importantly, you must enjoy your music. This will keep your passion alive and keep you determined. You can even make goals to be able to play your favorite songs. It is an incredible feeling to be able to play what you’ve always loved to hear.

Through much open mindedness, experimentation, practice, determination, passion, and enjoyment, you can learn to speak the universal language of music. You have the potential to possess everything that makes music so fantastic.

Check out this great video of Benjamin Zander:
http://www.ted.com/talks/benjamin_zander_on_music_and_passion.html

Sources:

http://musiced.about.com/od/musicinstruments/a/instruments.htm

http://www.manythings.org/vocabulary/lists/c/words.php?f=musical_instruments

http://thinkexist.com/quotations/music/

http://www.ted.com/talks/benjamin_zander_on_music_and_passion.html

http://www.ted.com/talks/evelyn_glennie_shows_how_to_listen.html

http://silversouledbeatle.tumblr.com/

The Art of Writers' Block

I wrote this some a couple years ago but it is forever relevant. I hope you enjoy. :) 

Writer's block is the uncreative and unproductive state in which you experience a lack of ideas to write -- weather it be for words, sounds, drawings, movements, or anything. We probably all had it before. Sometimes it comes naturally or unconsciously. However, you might have not experienced it to the fullest. I will be explaining the most effective way to do the most work (with a negative sign in front of it) using the technique of writers' block.

To begin, it is most important to have a project to base your writers' block on. There isn't any difference if it has been started or not.

First, try to think of something to write. This process requires that you think to hard and try not to take in any inspiration that arises. If you do get an idea that works, write it down, type it, draw it, or remember it. Then, continue pondering until you drift to the next step of writers' block.

Next, the unproductive stare -- it can be at a computer screen, paper, instrument, canvas, or whatever you're using; basically anything you lay your eyes on. Fidgeting around is also extremely beneficial to this unproductiveness. Try to keep this step monotonous.

Now, if you have successfully mastered the unproductive stare, think: "When's lunch?", "Have I bruched my teeth today?", "Time to feed the iguana!", "I'm reallyyyy tired.", "My house is burning down!!!" 


By now you should have successfully accomplished nothing for your future paper, story, song, art piece, dance, etc. Luckily, writers' block is easy to do and takes little practice. I hope (or maybe not) you can use the handy technique of writers' block.

Some Sights to See

Just like writing, photography can change the world and the way we see it. Here is some of my own (unprepared) photography just for you. :) Enjoy! 

Happiness is a warm puppy. 

Some fantastic quotes and flashy photos from some great photographers: 

No place is boring, if you've had a good night's sleep and have a pocket full of unexposed film.  ~Robert Adams

If I could tell the story in words, I wouldn't need to lug around a camera.  ~Lewis Hine 

You don't take a photograph.  You ask, quietly, to borrow it.  ~Author Unknown

“Photography takes an instant out of time, altering life by holding it still.”  ~Dorthea Lange 

Sometimes seeing a picture can express even more than a thousand words -- more than a million. Seeing life through our own eyes expresses not only many words and thoughts, but also many things that cannot be expressed through words. 

Child Labor

Imagine being woken up at five in the morning and getting ready for work. You hate to have to do this work when you could be doing something better, but you still trudge through it in order to fend for your family. This may sound like many people’s everyday lifestyles, but there are differences. You are being forced to work in dangerous conditions and you are only a child.

You’ve probably been told how hard work is “wholesome” or “character building” which could very well be true, but it is vital to distinguish what sort of work we are referring to. While doing work at school would most likely be beneficial to you, other children around the world are being forced to work in dangerous and inhumane conditions that are detrimental to their mental and physical health, and their entire society. We need to come together to heal this tragic epidemic of child labor and abolish it once and for all.

Child labor has always been a problem across the globe. In 2008, there were 215 million children working illegally. That’s about 14 percent of the earth’s population of children under 18. While 100 million of them are under the age of 15 –the international minimum age to be lawfully employed– and do supposed “light work”, the other 115 million children under the age of 18 do hazardous work everyday. Many of these children’s work includes: handling hazardous chemicals, working in mines and quarries, carrying heavy loads, handling dangerous machinery, enduring constant or not enough sunlight, and enduring long hours. Children are also often forced into illegal labor such as stealing, prostitution, military enrollment, and drug trafficking. Child labor mainly exists in third-world countries, but it also exists in countries that you wouldn’t expect including the United States (which I will later discuss).

When a child’s life vastly consists of only laborious work, they are prevented from developing in ways both physical and mental. Many of the children grow up with physical development problems because of all the labor and unsafe work conditions – in addition to living in poverty with mal-nutrition. According to a study, 60 percent of the child laborers in Bangladesh who are 14 to 16 years old work a minimum of 14 hours in one day. The majority of child laborers work in agriculture and are exposed to countless unhealthy hours of sun radiation. Numerous children who were working in the construction and welding industry developed skin diseases and eye problems. Also, many children who have to sit hunch-backed all day while working develop various spinal problems. Nearly 90 percent of child laborers experience physical pain during and/or after working hours. Even worse is that almost none of the children are recognized for professional treatment for their health problems. Even if they were, they wouldn’t have the money to do so. Not only does child labor affect the physical well being of these children, but it disturbs their psychological health too. According to the Bangladesh Development Research Working Paper Series (BDRWPS): “Children who are in risky job fields have no opportunity to build their natural psycho-social health. Long working hours breed their feeling of frustration and inadequacy. Their involvement in risky work resists eventually in building their emotional cognitive skills and they become withdrawn, introvert and uncommunicative.” The effects are catastrophic to the children’s lives in every way imaginable.

While these children’s’ lives are being ruined by labor, with an education they could be enlightening themselves and helping the world. Nearly a billion people entered the 21st century unable to read a book or sign their names, and today there are approximately 121 million children worldwide who do not have a formal education. The children involved in labor definitely do learn some skills from their work, like how to use machinery, make bricks, or sew precious rugs, but with an education they could learn so much more. They could not only learn the skills for their trade, but they could get a taste for many trades and get to choose and work up to what they will someday do. They could learn about their own health and their family’s health. They could learn about how business and the economy works, in order to find a job that could support them and their family better and find higher-quality work. They could learn why there is child labor and be able to make a difference in the world and feel empowered. Their participation in particular fields would help the economy at all levels. An education would benefit themselves, their family, their society, and the rest of the world.

So why does child labor exist if it is so terrible? Unfortunately, so many countries are economically dependant on child labor because they desperately need money from any source available. According to statistics, 5.05 billion people – which is more than 80 percent of the world's population – live on less than $10 a day. Approximately 24,000 people die each day due to lack of food and nutrition. UNICEF (United Nations International Children's Emergency Fund) also stated that 22,000 children die each day due to poverty. The numbers are devastating and families are forced to go to drastic measures for the littlest bit of food or money. It is an extremely rare happening for a worker to earn a substantial amount of money for food for their family. Child labor is probably considered a necessary evil but it cannot be tolerated any longer.

Various actions have been taken in attempts to abolish child labor, but it is a slow and continual process. In Kenya, it has become illegal for children under 16 to work in industries, but the agriculture industry is excluded from this law. Bangladesh also has made laws for a minimum age to work, but they also exclude agriculture and domestic work. Many campaigns have begun around the world by the United Nations, the Global Campaign for Education, the International Labor Organization, and many others. The child labor laws that you’ve most likely heard of are the ones that happened in the United States. Children as young as 7 years old used to work in textile mills for 12 hours a day. This changed in 1938 when a federal law was passed, limiting work hours for children and requiring safe working conditions. Fortunately, child labor has been decreasing slightly, but child labor laws are being more and more often violated. According to Jeffrey Newman of the National Child Labor Committee, “Child labor today is at a point where violations are greater than at any point during the 1930s...” It is comforting to know that there are efforts working against this epidemic of child labor, but it is devastating to hear that they are so easily neglected.

The attempts to end child labor have taken strong efforts and still do. Every effort counts if we want this to end. Here are three simple things that you can do to help the world realize we want this to change:

1. As a consumer you have the power to change the issue from the bottom up. By buying products that are made by people being treated right and boycotting products that are made with child labor, we can make a tangible difference. This supports what we want and rejects what we don’t want. Doing so also shows companies and manufacturers what their consumers want, and pressures them to change. One great website that can help you do so is: http://www.fairtrade.net/

2. You can write to companies, organizations, and government officials. Expressing to them how you see the issue and what sort of change you want gives them a direct message.

3. You can join with others who share your intentions and bring a stop to child labor with your hearts joined. Some of the many organizations that you can choose to support are:

http://www.freethechildren.com/getinvolved/geteducated/childlabour.htm

http://www.worldvision.org/

http://www.ilo.org/global/programmes-and-projects/lang--en/index.htm

If enough people join together to support the abolition of child labor, we can significantly improve the lives of the children, their families, their societies, and the world as a whole. :)

Sources:

http://uk.oneworld.net/guides/childlabour

http://www.bangladeshstudies.org/files/WPS_no8.pdf

http://filipspagnoli.wordpress.com/stats-on-human-rights/statistics-on-labor-conditions/statistics-on-child-labor/

http://www.heartsandminds.org/poverty/hungerfacts.htm

http://www.projectcensored.org/top-stories/articles/3-child-labor-in-the-us-is-worse-today-than-during-the-1930s/

http://www.stopchildlabor.org/internationalchildlabor/inttreaties.htm

Goldilocks and the Three Little... What?!?!?!

WARNING: This post is purely fictional and is created purely for an exploration of propaganda techniques, as an assignment for a great writing class, and for your very own entertainment. Be warned that this may cause uncontrollable laughter, reckless thoughts, and irritable fantasy syndrome. 

Surely you’ve heard about the problems with bullying nowadays. Does it upset you? Does it upset your children? What about animal abuse – have you seen those tear-wrenching commercials for those poor abused animals in shelters? Have you noticed how more and more children show terrible manners and talk inappropriately nowadays? Do you love your children? Most people are oblivious to the root of these terrible problems, but you shall soon understand that it is all because of that little story that you’ve innocently been reading to your children – Goldilocks and the Three Little Bears. I’m calling out to YOU, to protect your children’s innocence.

When you think of the three little bears, you normally wouldn’t associate it with animal abuse. We’ve always taken the treatment of these animals for granted. You can easily noticed that the bears are... well, living in a human house. Not only is this illogical but incredibly dangerous. Do you want your child to be begging you for a pet bear, to be abusing animals in insufficient environments, and even inviting dangerous creatures into your house? No, you don’t. Only a terrible parent would. You probably have also noticed that the bear family is living together under one roof. It is a fact of nature that all bears live solitarily except for mothers with their cubs. This detrimental element of the story not only teaches incorrect facts, but also leaves inappropriate possibilities of why the father is still living with them. Do you want your child to be getting a bad education and not truly understanding nature? Your child would not know how to react in a dangerous situation with a bear. Their life could depend on this.

To make it even worse, the main character influences children to be snobby and arrogant. This “Goldilocks” girl went for a walk in the forest all alone – an extremely unsafe thing for a little girl to do. Would her parents let her do such a thing or did she run away from home? What would you do if your child did that? Surely you don’t want your kid to hear these kinds of stories. Not only does she run away, but also when she finds an empty stranger’s house, she sneaks in without second thought. A terrible message to your young readers. In the house, she disrespectfully eats all of their porridge, tries out all of their chairs, and sleeps in their beds. She constantly whines when their porridge is too hot or too cold, when their chairs are too big or too small, and when their beds are too hard or too soft. She is aggravated when things are not perfect for her. No one ever invited her in, in the first place! What would you even do if you came home to your house and there was a strange uninvited child stealing your belongings and sleeping in your bed? Surely this child has been infected to the point of believing that this is okay because she read this story. Obviously she is a terrible example for your children.

Not only is Goldilocks a horrid little girl, but how she looks also gives many rude and depressing undertones to the story. She has blond hair. After all, her name is “Goldilocks”. This tells us a lot about how the author stereotypes people. The story perfectly exemplifies how the little blond girl doesn’t use her mind and gets into risky situations. Do you want your child to feel discriminated against from an early age just because of her hair color? Lets now examine what she is wearing. Blue – an accepted color of sadness and depression in many societies. Even looking at the finely hand painted picture books (of “Goldilocks”) makes children feel depressed. She is also wearing an apron – an obvious stereotype for an isolated and exhausted housewife. Do you really want you and your child to feel so isolated, exhausted, hated, discriminated, and depressed by just looking at Goldilocks right before bed? Of course not, because you’re a good parent.

Now you may think that this bedtime story is extremely vulgar, but what you’ve just heard isn’t even half of it. You may have wondered why Goldilocks keeps on coming back for more porridge when the first two bowls she tries are already bad. Obviously the porridge has been spiked with some sort of illegal narcotic. That could explain why she proceeds in such unusual and drowsy behavior – trying out chairs for no reason and falling asleep in their bed. She also spends the majority of her time at the bears’ house around their beds. We can only imagine the inappropriate undertones here. She’s only a little girl. This is a terrible thing for children to read about – especially at such a young age. 

Thankfully now we understand the root of all the corruption going on with our youth. It would be terrible to have to watch our children grow up into a world based on these sorts of values, but you can change this. Remember, we don’t have the problem, the people who read this book do. This is an urgent matter but with your help we can raise above Goldie and those poor three bears. You know you can and I do too. 

Kid in a Candy Store

In our society nowadays, commercials seem to be treated as pesky annoyances and are fast-forwarded through. Whether they are bothersome or not, analyzing them helps us better understand the product and company, the media, our society, and ourselves. I will be analyzing the entertaining commercial for Carmax that aired at the recent Super Bowl. This commercial really centers around the customer(s) and tries to show how, with Carmax, they can feel like a kid in a candy store (and many other creative things).

The opening shot shows a big lot with cars in every spot. The cars are black, grey, white, silver, red and blue, and they look like they are alright quality (in comparison to most car commercials. This commercial does not draw your eye’s attention to the cars, but more to the customer. This commercial is stereotypically aimed at men. The customer at Carmax is a guy wearing a wrinkled plaid button up shirt and jeans, unkempt hair. The commercial seems to show him as “plain” sort of person, so we are not distracted by any sort of stereotype. He begins with a pretty dumbfounded look on his face – showing how he needs to be enlightened about this product. There also happens to be only grey and silver colored cars behind the customer when there is a shot of only him, possibly as a metaphor for how dull his understanding of cars is at the moment. The salesman confidently says, “Yep, great selection, no hidden fees, and a five day money back guarantee.”

In response, our customer guy dumbfoundedly says, “Wow, I feel like a kid in a candy store”. This idea instantly materializes before our eyes. There is a kid (about nine or so years old) in a vibrantly colored candy store, with bright sweets and treats lining every wall, and the name “Sandy’s Candies” in the window. The color blue is also very accented in this picture, just like the blue cars in the parking lot. The boys shirt is blue, the candy bowl directly in front of him is blue, and the blue jars of candy on the wall are darker that all the others. The kid’s mother is taking candy in the background, probably for her son. This could almost subliminally be giving the viewer a feeling of a stressful life style, and also the stereotype of a busy mom. Also, there is a toy airplane hanging from the ceiling, subtly implying that this product is aimed at men (or at least the stereotype). The commercial wants you to buy their car to feel like a kid in a candy store.

Creatively, the kid in the candy store says he feels like a “geek at a robot convention”. The next screen is precisely that. There is a stereotypically “nerdy” looking guy – glasses, hair gelled back, shirt tucked in, belt, pens and notebook in pocket, and his robot convention badge around his neck. This is also aimed at a male stereotype. This scene has various people dressed up as robots, a helicopter flying around, various robots and posters on display, and many interested spectators. The color red seems to be accented in this scene, just like the red cars. He says that he feels “like a mermaid at a swim meet,” which may mean as a metaphor that he feels like he has advantages that are beyond everyone around him.

The next scene is with the mermaid at the swim meet, who looks disoriented with her tail sitting on the block, about to dive in. She fits the feminine stereotype undoubtedly, and also tries to advertise Carmax to women too. Almost all the people in the audience are men with the exception of a some women and a couple of children. Blue and silver also happen to be prominent colors in this scene, much like the cars in the lot from the first scene. With a frustrated voice, she says that she feels like a “wrestler in a folding chair factory”.

The next scene undoubtedly involves a wrestler in a folding chair factory. The wrestler is wearing bright blue singlet (wrestling uniform) with yellow and red flames on it, a bulky chain around his neck, a headband, elbow guards and wrist guards, and a belt with a picture of a diamond on it. It looks almost cartoon-like and could be an extremely subtle metaphor for the cars. The guy is somewhat buff and stereotypically macho. The place is filled with blue, beige, and grey folding chairs on display and in stacks – showing variety. Suddenly another wrestler, who is dressed in a red singlet with a gold eagle on it, rowdily slams a folding chair into the other wrestler’s back. That could also be a metaphor for the competition in the car industry. He boisterously yells that he feels like “a hippie in a drum circle”.

The hippie in the drum circle is smiling and tapping on his drum. The location looks a lot like a college campus. The hippie is wearing various trinkets, necklaces, a headband, and an ethnic looking vest. There are about twenty or so people in the drum circle behind him, all fitting the “hippie” stereotype. There are people from many ethnicities with thrift store looking clothes and seemingly happy dispositions. This scene has many colors, possibly trying to display how Carmax can serve to many colors of people. The hippie blissfully says that he feels “like an acrobat in a mattress store”.

The acrobat is wearing a yellow leotard and doing back flips on a mattress while the salesman is standing behind the bed impatiently watching her and checking his watch. The metaphor in this could be that they will do back flips to take care of you, or that Carmax will make you feel so happy that you’ll want to do back flips. In the mattress store, the beds have blue pillows on them and are lined up much like the cars in the parking lot. Completing the cycle, she says that she feels “like a customer at Carmax”.

The shot automatically cuts back to the customer at the lot, with the Carmax sign showing behind him. The scene briefly shows him with a look of astonishment on his face while he sighs. This shot is zoomed in closer to the subject, and the color of his shirt and facial features seem to be slightly brighter, now that he has been enlightened (definitely not digitally enhanced though).

The last shot shows the words: “Carmax; The way car buying should be,” and tells you to find them online.

Completing the cycle, this commercial attempts to prove a point that anyone at all can feel great about Carmax, in their own special way. Not only does it do that, but it also allows us to lightheartedly laugh at the metaphors, paradoxes, and exaggerations that try to explain how this customer feels. When advertising, you want the viewers to not only learn what your product does, but enjoy learning it. This commercial seems to do this well.

I’ll bet you never thought this much about a 32 second add. I hadn’t either until this writing assignment (in my blogging class). Analyzing all the details in a commercial can not only help you understand the advertisers message, but also help realize how they are trying to deceive you, understand what sort of stereotypes they expect you to take for granted, and sharpen your commercial watching detective skills.

Want to see more interesting analysis of ads? Check out these great sites:

http://the-occasional-post.blogspot.com/ 

http://freshcanvas37.blogspot.com/

http://partialtopink.blogspot.com/

http://paperflowersmeg.blogspot.com/

http://fiddleenigma.blogspot.com/

http://pinkribboneyes.blogspot.com/

http://themodernprogressives.blogspot.com/

(no particular order) :)